Digital Marketing, Campaign Management & Marketing Analytics

A five-day practical programme for junior and emerging managers who need to plan, execute, measure and optimise integrated digital marketing campaigns. Participants work through campaign strategy, audience and customer-journey planning, content and social media, search and paid media, conversion, analytics, attribution, and optimisation. The programme concludes with an integrated campaign simulation, giving participants practical tools, an applied action plan, and clear measures for transferring learning into workplace performance.